Free Islandwide Delivery on Orders Over Rs. 10,000
Last Updated: June 1, 2025
Welcome to BLUEMELLA (“we,” “us,” “our”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how BLUEMELLA, your trusted online clothing store in Sri Lanka, collects, uses, shares, and protects your personal data when you visit our website , purchase our products, or otherwise interact with us.
By using our Site and services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect various types of information in connection with the services we provide, including:
- Personal Identification Information:
- Name
- Email address
- Billing and shipping address(es) in Sri Lanka
- Phone number
- Order Information:
- Details of products you purchase
- Order history
- Payment information (Note: We use secure third-party payment gateways like PayHere to process payments. We do not store your full credit card or debit card details on our servers.)
- Account Information:
- If you create an account: username, password (encrypted), and preferences.
- If you create an account: username, password (encrypted), and preferences.
- Communications:
- Information you provide when you contact our customer support, participate in surveys, or subscribe to our newsletters.
- Information you provide when you contact our customer support, participate in surveys, or subscribe to our newsletters.
- Technical and Usage Information (Automatically Collected):
- Log Data: IP address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
- Cookies and Similar Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Site and hold certain information. This helps us enhance your online shopping experience in Sri Lanka, analyze site traffic, and understand user preferences. (See Section 5: “Cookies and Tracking Technologies” for more details).
- Device information (e.g., device type, operating system).
- Log Data: IP address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
2. How We Use Your Information
BLUEMELLA uses the collected data for various purposes, primarily to ensure a seamless online clothing shopping experience in Sri Lanka:
- To Provide and Maintain Our Service: Processing your orders, managing your account, and delivering your purchases within Sri Lanka.
- To Process Payments: Facilitating secure transactions for your clothing purchases.
- To Improve Our Site and Services: Understanding how you use our Site to enhance user experience, develop new products, and improve our offerings.
- For Customer Support: Responding to your inquiries, requests, and providing assistance.
- For Communication:
- Sending you order confirmations, shipping notifications, and other transactional emails.
- Sending you marketing and promotional communications (e.g., newsletters, special offers on clothing) only with your explicit consent. You can opt-out at any time.
- For Security and Fraud Prevention: Protecting against, identifying, and preventing fraud and other illegal activities.
- To Comply with Legal Obligations: Fulfilling our legal and regulatory requirements in Sri Lanka.
3. How We Share Your Information
We do not sell, trade, or rent your personal identification information to others. We may share your information in the following limited circumstances:
- With Service Providers: We may share your information with trusted third-party companies and individuals who perform services on our behalf, such as:
- Payment processors for secure payment handling.
- Delivery and courier companies in Sri Lanka for shipping your orders.
- IT and website hosting providers.
- Marketing and analytics providers (e.g., Google Analytics) to help us understand Site usage (data is often anonymized or aggregated). These service providers are obligated to protect your information and are not permitted to use your personal data for any other purpose.
- For Legal Reasons: We may disclose your information if required to do so by Sri Lankan law or in response to valid requests by public authorities (e.g., a court or government agency).
- To Protect Our Rights: We may disclose information when we believe it’s necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.
- Business Transfers: In the event that BLUEMELLA is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
- With Your Consent: We may share your information for other purposes with your explicit consent.
4. Data Security
The security of your data is important to us. BLUEMELLA takes reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, and disclosure. This includes using SSL encryption for data transmission and secure servers.
However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
5. Cookies and Tracking Technologies
BLUEMELLA uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your browsing experience, analyze Site performance, and personalize content and advertisements.
- What are Cookies? Cookies are small files placed on your device (computer, tablet, or mobile) when you visit a website.
- How We Use Cookies:
- Essential Cookies: Necessary for the Site to function (e.g., shopping cart, user login).
- Performance Cookies: Collect information about how you use our Site (e.g., which pages you visit most).
- Functionality Cookies: Remember choices you make (e.g., language preference) to provide a more personalized experience.
- Targeting/Advertising Cookies: Used to deliver advertisements more relevant to you and your interests (if applicable and with consent).
- Your Choices: Most web browsers allow you to control cookies through their settings. You can usually set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.
6. Your Data Protection Rights
Depending on your location and applicable laws (including the Personal Data Protection Act of Sri Lanka), you may have certain rights regarding your personal data:
- The Right to Access: You have the right to request copies of your personal data that we hold.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions (e.g., for direct marketing).
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- The Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details in Section 10. We will respond to your request in accordance with applicable Sri Lankan law.
7. Third-Party Links
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. BLUEMELLA has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Children’s Privacy
Our Service is not intended for use by children under the age of 16 (“Children”). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your data protection rights, please contact us:
- By email: hello@bluemella.com
- By mail: 26/3/D, Batuwandara Madapatha Road, Jamburaliya, Madapatha
Thank you for trusting BLUEMELLA with your personal information. We are dedicated to providing a secure and stylish online shopping experience in Sri Lanka.